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Destination Northern Ontario
Destination Northern Ontario (DNO) is an organization formed at the direction of the northern Ontario tourism industry and funded by the Ministry of Heritage, Sport, Tourism and Culture Industries. There was a clear message from tourism businesses in the North that a pan-northern organization was needed to lead economic growth in tourism for the region.
Our pan-Northern structure allows for the development of innovative and nationally-significant tourism programming that is tailored to and implemented at the local destination level. 100% of DNO expenditures support tourism growth in Northern Ontario. 75% of expenditures support local organizations, businesses and partnerships, growing capacity in Northern Ontario. Just 10% of our core budget is dedicated to administration costs.
DNO directly supports tourism businesses and communities to build better quality experiences that resonate with consumers to grow the industry by increasing visitation and yield. DNO is aligned with the priorities of the Ministry of Heritage, Sport, Tourism and Culture Industries and works collaboratively with Destination Ontario. Through partnership, DNO is able to efficiently execute innovative and multi-faceted tourism programs which support growth in the industry and leverage resources.
In order to ensure the industry's best interests are represented at a decision-making level, over 50% of DNO’s Board of Directors is comprised of representatives from private sector businesses.
111 Elgin Street, Suite 304
Sault Ste. Marie, Ontario P6A 6L6
705 575 9779
Senior Coordinator, Marketing & Communications